Have you climbed on board the video marketing train yet? If you own a small business or are in the marketing drivers seat of a big business, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:
Brands – and even small local businesses – are using drones to physically reach and astonish their customers. Drones can be simply, the new physical medium to advertise a product or a brand to the public. drones are changing the marketing industry, providing new ways and tools to marketers and brands to gather data, launch products and engage with their audience. Top brands are now starting to integrate drones and aerial content into their multi-platform campaigns. Online video is an effective way to connect with consumers, in fact consumers who watch a video are more likely to make a purchase than non-viewers.
In the current environment, video consumption is growing and videos are effective in engaging with the audience, so marketers are producing more commercials. But the more commercials they produce, the harder it is for a video to stand out. In this saturated market, marketers need compelling new perspectives in video commercials, and that’s what drones can provide, at a very manageable cost. And that’s why ad executives are increasingly using drones to make commercials.
We will captivate the viewer’s attention and provide a breathtaking experience from many vantage points above, around, and inside your event or property. If there is an angle from the air that needs to be filmed, we will capture it.Every day, your potential new clients are watching more and more video online. Whether they want to be Entertained, learn something new, or they are shopping for the same products and/or services you offer… it just makes good sense for you to be front-and-center of their eyeballs! Together, we can create and produce COMPELLING video segments that will convince prospects through strong calls-to-action.
Marketers soon realized that drones were and are, not just an object able to surprise, but rather a powerful tool, able to curb the costs of traditional aerial filming, and create great and innovative video content.
As John Tidwell, founder of DronesX, said in an interview with CMO on the evolution of drones in marketing: when used for film or video “drones offer a different perspective that captures people’s attention. They allow marketers to be more creative and innovative by using angles and shots that weren’t previously practical–often at a much lower cost.
Since online video accounts are at a whopping 50% of mobile the traffic, it’s time to stand out by using drone footage. The stunning visual effects that come with a video recording drone will amaze and attract audiences and keep them engaged longer in viewing your content.
A professional video drone can capture incredible aerial shots, while drone street marketing can amaze passersby. Using drone videos for marketing is the trend of 2016 and beyond. In fact, Biznology is one of the many websites that list drone video as one of the biggest digital marketing trends of 2016. Take advantage of it!
Probably the two most valuable facets of video is its high engagement and high share-ability. Think about it, no other medium includes both visual and auditory senses. That’s essentially what makes videos stand out. It is just as easy for an internet user to share a video as it is to share an article, podcast, or infographic, but videos are more interesting to share. More sensational. More engaging. And videos with drone images are todays most fascinating marketing medium.
With the rise of drone technology, the aerial video market only continues to expand. In terms of accessibility, drone videography is a fairly new trend. Any new trend that is likely to blossom is a trend that your business should take advantage of. Although more and more companies are starting to use drones to capture stunning shots to share with their audiences, your business can still jump in early enough to profit.
When you have access to drones, you have access to an entire market you never knew existed. Footage and photographs taken from the sky will put your business one step ahead of the game. You will be able to reach your niche through the share-ability and accessibility of videos, and you will leave viewers thirsting to learn more about you and your products.